Ard Kessels

Former garment engineer in the fashion industry, bike shop owner with a mechanic's degree from Belgium and currently self proclaimed trophy husband. Ard follows his wife around the world for her job. He sometimes complains about the long commute from Germany to Texas.

Ard founded Kogel Bearings at the end of 2013 and is currently in charge of product development, international business development and covers sales in California.

In his younger days a mountain bike marathon racer with a single focus (see the irony? a mountain bike racer from the Netherlands, one of the flattest countries on the planet?), today Ard does not like to discriminate against anything on two wheels.

Sem Gallegos

El Paso native and former service manager at several bike shops, Sem has been around bikes for as long as anyone can remember. He raced semi pro mountain bike until the little engine could no more.

Sem has been involved with product testing and quality control since Kogel's inception and is currently in charge of our social media, manages the El Paso headquarters and covers sales in Texas, New Mexico and Florida.

Nowadays he enjoys mountain biking and considers himself gravel curious. 

Tony Escalera

A native of Ciudad Juárez, Mexico, Tony is of the entrepreneurial type. He combines a function at Kogel with a part time tech job at a bike shop. At Kogel he heads the assembly line, shipping and sales in Northern Mexico.

Tony is also a partner in a small coffee roasting business that supplied the bourbon barrel aged beans which Kogel used as Christmas presents for our customers.

He is an advocate of the 8 speed drive train system of the nineties, but don't think that means you can drop him on the climbs. He's also been spotted on a road bike. Once.

Jay Yu

Jay combines a part time gig at Kogel Bearings with a Business Development study at University of Texas, El Paso. He mainly works on video editing projects, but assists in assembly, shipping and wherever fires need to be put out at the HQ. 

Jay can often be spotted riding the rough trails of the Franklin Mountains on a hardtail mountain bike, which qualifies him as a certified daredevil.

Ben Etter

Ben has been riding longer then some of the team have been alive. There aren't many outdoor activities that he hasn't been curious about. Amidst being an avid cyclist, he is also a hunter and fisherman. Escaping the Texas heat and heading into the mountains also ranks high on his list.


Ben is the shipping director at the HQ and account manager for Texas and Arizona. He once said that he would never be seen riding a road bike... His idea of mobbing gnar nowadays is on two wheels that only fit up to a 25c tire.

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